Cimoné Jansen van Vuuren

I’m Cimone, founder of Shaping Jeans Co., and my journey began with a shift — both in life and perspective.

After becoming a mother, I felt inspired to redirect my energy toward something deeply meaningful — a passion that blended my love for style, comfort, and movement. Life became wonderfully full, yet beautifully demanding, and I quickly realized that true confidence comes from feeling good in every sense — body, mind, and spirit.

I’ve always been drawn to the outdoors — to freedom, fresh air, and natural beauty — which is why I fell in love with the idea of using organic, sustainable materials that reflect the lifestyle I live and the values I believe in.

To me, Shaping Jeans Co. isn’t just about what we wear; it’s about how we live. It’s a reflection of modern womanhood — strong, dynamic, and ever-evolving — and a reminder that confidence and comfort can exist beautifully together.